Craft Amor

I posted this some time ago but it's been brought to the light again. I think I still like it. I find that the most frustrating part of poster design (freelance design) is how you have to change the design to fit all the information they want on there but didn't tell you originally. So you design it with a certain amount of type in mind and then find out right at the very end all the additional type. I think it's too easy for people (me included) to think of type as something different than the design as a whole. Type isn't separate from a poster, it IS a poster.